Bilingual Lenticular Free Offer |
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Tonight I head off for some sun and sand in the ultimate land of bilingual advertising, Miami.
Yes, I am counting the minutes... =)
Miami's Spanish-speaking population outnumbers English speakers. So - I wonder to myself - what does a marketer do when they are trying to reach these bilingual locals? Why aren't they using lenticular to market in BOTH languages? I did a quick Google search and found an interesting article, excerpt is below:
"While an ad using only the local language may work for advertising a necessity, multinational companies should play it safe and use a mixed-language ad. That's because the mix of languages would not draw excessive attention to the language choice. And some products aren't clearly luxuries or necessities, making the mixed-language ads the best bet." - Bilingual Marketing Article by Terry Kodrosky, Stephen M. Ross School of Business
An offer for Hispanic and General Market Ad Agencies: Request Bilingual Lenticular Samples and check it out in person. If you like it and want to pitch it to your clients for an upcoming project, we will consider offering you a free digital comp and a free lenticular proof to show your client. No strings attached.
¿Está listo para el éxito en marketing bilingüe?
Photo Courtesy of Pexy from Flickr's Creative Commons Collection.
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