Bilingual Lenticular
DESIGN ARTICLES
Lenticular Direct Mail
How to do your own 3D Photography
3 Ways to Get Attention in the Mailbox
5 Tips for Great Motion Lenticular
3 Ways to Render 3D Source Art from CG Programs
Grab that Hummingbird's Wing
Peanut Butter and Jellyfish anyone?
Choosing the Right Lenticular Lens
Lenticular Type and Logos
Building Lenticular Files
Lenticular Colors and Tones
Reduce Lenticular Ghosting
Lead Generation Techniques
Lenticular Hologram Azuna
Lenticular vs. Azuna
Lenticular DVD Covers
How Does Lenticular Work?
Lenticular Lens Direction
Illusion Film
Be a Rockstar with the Lenticular Morph Effect
2D to 3D Conversion

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West Bend, WI 53095
P 262.338.6101
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Bilingual Lenticular Free Offer

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Tonight I head off for some sun and sand in the ultimate land of bilingual advertising, Miami.
Yes, I am counting the minutes... =)

Miami Beach Miami's Spanish-speaking population outnumbers English speakers.  So - I wonder to myself - what does a marketer do when they are trying to reach these bilingual locals? Why aren't they using lenticular to market in BOTH languages?  I did a quick Google search and found an interesting article, excerpt is below:

 

"While an ad using only the local language may work for advertising a necessity, multinational companies should play it safe and use a mixed-language ad. That's because the mix of languages would not draw excessive attention to the language choice. And some products aren't clearly luxuries or necessities, making the mixed-language ads the best bet." - Bilingual Marketing Article by Terry Kodrosky, Stephen M. Ross School of Business

An offer for Hispanic and General Market Ad Agencies: Request Bilingual Lenticular Samples and check it out in person.  If you like it and want to pitch it to your clients for an upcoming project, we will consider offering you a free digital comp and a free lenticular proof to show your client.  No strings attached. 

¿Está listo para el éxito en marketing bilingüe?

 

Photo Courtesy of Pexy from Flickr's Creative Commons Collection. 
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