Lenticular Colors and Tones

Colors and Tones

As promised each week I'll be offering up sage advice for Lenticular Design Basics.  Last week we talked about the need for Texture for 3D Lenticular. This week I'll talk a bit about the need for color and tone. But before we get too deep into that, one needs to understand why it matters. Namely, to reduce GHOSTING.  

What is ghosting?

When you try to flip a dark image over a white or light background, it's about as effective as that girl in the scary movie who runs away from the axe murderer and hides in the bathroom, behind a clear shower curtain. Predictably she gets caught. Lenticular lens is a clear plastic, and as such white or light colors basically means the absence of any ink, which renders it see-through, like the shower curtain.  (Example of ghosting is below)

So, you don't want to be that girl in the horror flick do you? 

Good then. Use color, tone and texture in your art when building your lenticular project. (If we added a colored background with tone and texture, you'd experience almost no ghosting in the image below.)

But, but... what about "branding"?

There are ways to get around this. Just ask us, we'll walk you through creating something that both marketing and design will be happy with, and will also work for the medium. Not all texture is garish, and not all tone is heavy.